As manufacturers and suppliers scramble to adapt to a world of quarantines, shortages, and shipping delays, there\u2019s another aspect of the global value chain that\u2019s suffered total disruption as well—in person customer engagement. The digital-first approach to customer engagement that\u2019s emerged in B2B electronics over the last decade is, out of necessity, the new standard. <\/p>\n\n\n\n
New normals demand new strategies, and organizations without a cohesive engagement plan will quickly fall behind. Are you haphazardly pushing content without defined goals? Is your information in silos, so that marketing and sales can\u2019t share vital data? And what about feedback\u2014are you hearing what works and what doesn\u2019t?<\/p>\n\n\n\n
The answers to these questions may determine the success of your organization\u2019s sales and marketing efforts across the product lifecycle. <\/p>\n\n\n\n